INCI Name: Fuller’s EarthAlternative Names: Multani Mitti, Fuller’s EarthPurity of the Ingredients: 100%Country of Origin: India BENEFITS AND USES:Our premium-quality Fuller’s Earth, also known as Multani Mitti, is a time-honored natural remedy celebrated for its deep-cleansing and oil-absorbing properties. It has been a staple in skincare and haircare routines for centuries, especially for those with oily or acne-prone skin. Use it as a revitalizing face mask to draw out excess oil, dirt, and impurities, leaving the skin fresh, radiant, and visibly clearer. It helps soften the skin, enhancing its texture, tone, and overall appearance. Thanks to its excellent antiseptic and anti-inflammatory properties, it aids in reducing acne scars, dark spots, inflammation, and uneven pigmentation. As an anti-aging mask, it can visibly diminish the appearance of fine lines and wrinkles, promoting youthful skin. Due to its natural cooling and soothing nature, Fuller’s Earth is an effective anti-tan remedy and can help heal sunburns. Rich in essential minerals, it also works wonders for hair health—nourishing the scalp, protecting the strands from damage, and strengthening hair follicles. When used as a hair mask, it hydrates dry hair and leaves it soft, smooth, and full of life. HOW IT WORKS: Absorbs excess oil and deeply embedded impurities from the skin and scalp. Offers instant soothing and calming effects, helping reduce itchiness and irritation. CONCENTRATION AND SOLUBILITY: Recommended usage: 1–70% depending on the formulation. Partially soluble in water; insoluble in oil. HOW TO USE: Add Fuller’s Earth to the water phase of your formulation. Mix thoroughly using a mini mixer at high speed to eliminate lumps. Blend with the oil phase until well combined. Add your desired active ingredients or natural extracts to complete the formulation.
